One of the world's most respected financial institutions (top 3 worldwide)

Consulting to worldwide banking institution

This private client services division, serving high net worth individuals, was struggling to connect within rigid corporate branding guidelines. For many organizations these guidelines become handcuffs stifling innovation necessary for brand evolution. The key here, push the envelope just enough. The consumer should recognize the brand while feeling moved by the evolution of that brand.

What we learned and focused on- 

When it comes down to it, what these people care about is connection and profound life altering moments. Key for this client was understanding what makes people tick, connecting on those moments and making sure wealth is always there to support those moments.