It's All In The Box- Corporate Identity Design • Founded the company, Registered Trademarks and Patents, Strategist, Sourced All Products, Creative Director, Art Director, Copywriter, Designer, Production
Promo Piece- Handed out at trade shows • Strategist, Sourced All Products, Creative Director, Art Director, Copywriter, Designer, Production
Corporate ID- • Strategist, Sourced All Products, Creative Director, Art Director, Copywriter, Designer, Production
Promo Piece Came in every box • Strategist, Sourced All Products, Creative Director, Art Director, Copywriter, Designer, Production
Website- • Creative Director, Art Director, Copywriter, Designer, Worked with web design firm on back end
Product Brochure- • Strategist, Creative Director, Art Director, Copywriter, Designer, Production
The beginning of It's All In The Box, Kelly Marshall on left.
Welcome To Your New Home Box with Bow • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Welcome To Your New Home Box • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Welcome To Your New Home Box Inside Presentation • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Champagne Flutes Welcome and Home Sparkling Cider • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Wrought Iron Hide a Key and Packaging • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Sugar Cookie Scented Candle and Matches • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Hand made soap, soap dish, hand towel • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Hand Towel • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Note Pad • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
14 all in one tool • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Tape measure, level, note pad • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Flash light • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Paper towels, trash bag, rubber gloves • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Toilet Paper • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Customizable gift tags • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Home Book- • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Close out promotion • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Most Enthusiastic Congrats Box • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
Champagne Flutes Carpe and Diem • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
It's All In The Box / COMPANY PIVOT
In 2006 Kelly Marshall launched a product company called It's All In The Box, LLC.
The concept was to create boxed gifts for major life events that would compete for consumer spending on flower purchases, a box for Mother's day, Father's day, Easter, Christmas, Hanukkah, Graduation, New Baby etc. Any occasion you might send flowers for, we would offer a beautifully designed, smart, entertaining boxed gift that would keep people coming back occasion after occasion.
While there are several offerings like this currently on the market, when It's All In The Box launched, it was the first.
Acquisition goal- to be purchased by a 1-800 Flowers or Proflowers.
A real estate investor pushed to make the first boxes relevant to purchasing or listing a home. While this was slightly off of the original strategy, these became the first offerings.
The "Welcome To Your New Home Box" had 22 items in it that were things that you "need" or better yet are things you "forgot you needed", the day you move into a new home; address book, note pad and pen, welcome and home champaign flutes, sparkling cider and bottle opener, candle and matches, fine handmade soap with soap dish and hand towel, wrought iron hide-a-key, 14 in one multi tool, box cutter, measuring tape, picture hangers, paper towels, garbage bags, rubber gloves and toilet paper (quite possibly the most valuable item in the box).
"Most Enthusiastic Congrats" for home purchasers contained a bottle of champagne and two champagne flutes.
The In Loving Memory box was the next box launched. Memorial service kit for remembrance of a loved one. This offering did so well that the company pivoted and focused on this single idea and niche moving forward. The company was renamed In Loving Memory Box, LLC.
