In Loving Memory Box- Corporate Identity Design • Founded the company, registered trademarks and patents, copywriter, designer, strategist on everything.
Product Hero Brand Image • Strategist, Product Design, Package Design, Source Agent, Creative Director, Art Director, Copywriter, Designer, Production
In Loving Memory Box- • Product Design, Package Design, Concept/Copy/Design- of all marketing materials, Product Prototyping, Sourcing- overseas and domestic, Research, Inventory Management, Sales-online and direct, Client Retention, Sales Fulfillment
In Loving Memory Box- • Product Design, Package Design, Concept/Copy/Design- of all marketing materials, Product Prototyping, Sourcing- overseas and domestic, Research, Inventory Management, Sales-online and direct, Client Retention, Sales Fulfillment
Website- Fulfillment Page/ The greatest concern for our buyers is that this time sensitive product will not arrive in time. This page on our website addresses this and the created visual emphasizes emphasizing our ability to fulfill. • Copy, Design, Photography, Strategy
Website- How to do this page/ Our goal is to have this product effectively assist in the collection of memories at a memorial service but it does take a little work. The steps are outlined here to make the process as simple and straightforward as possible. • Copy, Design, Photography, Strategy
Blog Post- Website blog and Facebook Promotion/ This post explores the reasons why funerals should be more like weddings and gives 5 concrete examples with detailed explanation and photography. • Copy, Design, Photography, Strategy- for all social platforms.
Blog Post- Website blog and Facebook Promotion/ This post promotes Reese Witherspoon's book "Wiskey In A Teacup" and highlights her content on mailing memories to people when a loved one dies. Tie in with the In Loving Memory Box is that once these letters are received, The ILM Box is where they will be kept. • Copy, Design, Photography, Strategy- for all social platforms.
Blog Post- Website blog and Facebook Promotion/ This post is about the Baby Boomers propensity for being forgotten in light of their outlook on tradition, funerals and lack of memorialization. In Loving Memory Box's brand position is pro memorialization and remembrance for future generations. • Copy, Design, Photography, Strategy- for all social platforms.
Promotional Piece- Visual two sided card showing examples of what can go in an In Loving Memory Box besides writtenmemories. • Copy, Design, Art Direction, Production.
Promotional Piece- 6x6 booklet accompanying every box sold. Directions on how to use the product, what to keep in it, the email to send in advance, step by step instructions. • Copy, Design, Art Direction, Production.
Outdoor Advertising- Ad materials are supplied to each of our funeral home partners. • Copy, Design, Art Direction, Production
Social Advertising- Pinterest Post, In Loving Memory Box donated to the family of "Princess Olivia", a make-a-wish child. • Product Design, Copy, Design, Art Direction, Production
Social Advertising- Pinterest, Instagram, Facebook • Product Design, Copy, Design, Art Direction, Production
Promotional Piece- "Forest for the Trees"- Booklet created as a promo for funeral homes to explain the why, how, and results of the In Loving Memory Box. • Concept, Copy, Design, Art Direction, Production
Promotional Piece- "Forest for the Trees"- Booklet opening spread. • Concept, Copy, Design, Art Direction, Production
Promotional Piece- "Forest for the Trees"- Booklet informational spread. • Concept, Copy, Design, Art Direction, Production
Promotional Piece- "Forest for the Trees"- Booklet proof of concept spread. • Concept, Copy, Design, Art Direction, Production
In Loving Memory Box
In Loving Memory Box is a company launched by Kelly Marshall in 2008.
What originally started as a "concept gift" company to compete in the gifting category of flowers for major life events, evolved and focused on memorializing the loss of a loved one.
Kelly created a new "boxed gift" category long before any were on the market, she designed the entire product line, sourced the elements in the US and overseas, curated funding and built what is now a nationwide client list B-B and B-C.
The company sold in 2018.