Las Campanas- Santa Fe

Las Campanas Santa Fe; national print, radio, outdoor, collateral, direct mail. This work was extremely strategic and targeted.

Year one, we were focused on filling the stables, western and english, while drawing golf interest nationwide. The climate in Santa Fe is perfect for keeping horses comfortably year round and the facilities were unsurpassed.

With year one goals accomplished, year two focused solely on drawing golfers to the Jack Nicklaus signature course along with the club and spa amenities. The position for that work was “Like a Dream”.

All financial goals were met ahead of schedule.