National Print Ad Campaign/Year 2- Our first year focused on elite horse accommodations and was so successful that the stables were filled. Year 2 focused on the Signature Jack Nicklaus Course. • Creative Director, Art Director, Photo Retouching, Copy
National Print Ad Campaign/Year 2- Our first year focused on elite horse accommodations and was so successful that the stables were filled. Year 2 focused on the Signature Jack Nicklaus Course. • Creative Director, Art Director, Photo Retouching, Copy
National Print Ad Campaign/Year 2- Our first year focused on elite horse accommodations and was so successful that the stables were filled. Year 2 focused on the Signature Jack Nicklaus Course. • Creative Director, Art Director, Photo Retouching, Copy
Brand Corporate Identity- "like a dream, year 2" • Creative Director, Art Director, Photo Retouching, Copy
Gift Marketing, Closing Gift- Custom made stationery sets featuring photo cards of the home owner's new home and other elegant desk items. • Strategy, Creative Director, Sourcing, Prototype, Art Director, Copy
Gift Marketing- Weekend visit, home consideration visit gift- "Dreams are sweeter here", A hand painted leather pillow wrapped in a dream catcher. • Strategy, Creative Director, Sourcing, Prototype, Art Director, Copy
Las Campanas- Santa Fe
Las Campanas Santa Fe; national print, radio, outdoor, collateral, direct mail. This work was extremely strategic and targeted.
Year one, we were focused on filling the stables, western and english, while drawing golf interest nationwide. The climate in Santa Fe is perfect for keeping horses comfortably year round and the facilities were unsurpassed.
With year one goals accomplished, year two focused solely on drawing golfers to the Jack Nicklaus signature course along with the club and spa amenities. The position for that work was “Like a Dream”.
All financial goals were met ahead of schedule.