Dialogic-TECH "What's the worst that could happen" • PNM Advantage - ENERGY "Small Business Celebrity Pages"

Dialogic was a tech company that created tech innovations that made other technology work better. Kind of like “intel inside”. This work ran in trade specific pubs directly targeting those businesses. If you’re not in Kansas anymore and you’re making a frankenstein, you'd better call Dialogic. 































































































































Public Service Company of New Mexico

The companh was launching a new service called PNM Advantage. The goal was to get medium and small businesses to allow PNM to come in, do an energy audit, and recommend power saving new technologies and solutions. 

Challenge- often times these solutions, at the outset, may be a capital investment, but in the long run would save these businesses money. The sales team had not had much luck and she wanted advertising support. 

The solution, a business featured monthly society page. We created the equivalent of society pages for local business owners, (we would turn them into celebrities) that would position them and their companies as market leaders promoting their business along with their PNM affiliation. We marketed the fact that we were "part of their success". 

The sales team was inundated with new accounts and local business leaders signing on.