Launch TV
Television :30 "What kids want in a children's hospital" • Director, Creative Direction, Copy, Art Direction, Design, Production
Storyboard Television :30 "What kids want in a children's hospital" • Director, Creative Direction, Copy, Art Direction, Design, Production
Direct Mail "Celebration, half way there" • Creative Direction, Copy, Art Direction, Design, Production
Storyboard Television :30 "Introducing RMHC" • Director, Creative Direction, Copy, Art Direction, Design, Production
Mall Banner "Introducing RMHC" • Creative Direction, Copy, Art Direction, Design, Illustration, Production
Print Ad "Tips for choosing a pediatrician" • Creative Direction, Copy, Art Direction, Design, Illustration, Production
Print Ad "Maternity" • Creative Direction, Copy, Art Direction, Design, Illustration, Production
Print Ad, Direct Mail, Event Banner "Minimally Invasive" • Creative Direction, Copy, Art Direction, Design, Illustration, Production
Print Ad, Direct Mail, Event Banner Vertical- "Minimally Invasive" • Creative Direction, Copy, Art Direction, Design, Illustration, Production
Family Favorite Print Ad • Strategy, Creative Direction, Copy, Art Direction, Design, Production
One Magazine- Custom Publishing /Won RFP- HealthONE ONE magazine /Marshall Creative LLC.- (Kelly Marshall) • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Hospital Signage • Strategy, Creative Direction, Design, Source, Production
Corporate Identity • Strategy, Creative Direction, Design, Production
Corporate Identity • Strategy, Creative Direction, Design, Production
Newsletter • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Newsletter • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Physician Newsletter • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Website- • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Hospital Menu- • Photo shoot styling, Creative Direction, Copy, Art Direction, Design, Production
Hospital Signage • Creative Direction, Copy, Art Direction, Design, Production
Hospital Communications • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Ambulance Design • Creative Direction, Art Direction, Design, Production
Ambulance Design • Strategy, Creative Direction, Art Direction, Design, Production
Hospital Wagon Child Transport • Creative Direction, Art Direction, Design, Production
On Site Brand • Strategy, Creative Direction, Art Direction, Design, Production
Brochure • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Physician Resource Guide • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Physician Resource Guide • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Physician Resource Guide • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Physician Resource Guide • Strategy, Creative Direction, Copy, Art Direction, Design, Production
Rocky Mountain Children's Health Foundation- Fundraising Arm • Design, ProductionStrategy, Creative Direction, Copy, Art Direction, Design, Production
Construction Site Branding • Design, Production
Bronze 1 story sculpture of logo at Rocky Mountain Children's Hospital Entrance
Current Work by RMHC- Following Established Brand and Graphic Standard
Current Work by RMHC- Following Established Brand and Graphic Standard
Current Work by RMHC- Following Established Brand and Graphic Standard
Current Work by RMHC- Following Established Brand and Graphic Standard
Rocky Mountain Hospital for Children Launch
Challenges- a sea red tape and regulations to navigate in order to get approval for the hospital to happen. Once green lit, we had the competition to deal with. The market is dominated by the well-established Children's Hospital, an incredibly well funded, non-profit institution. The RMHC brand needed to be distinctive in order to stand apart from the Children's Hospital's established brand.
Internally the client wanted to focus on the fact that the Children's Hospital is a teaching hospital. RMHC founders felt that this fact compromised care. While this was a valid point, it was not a point of difference we felt parents would believe without being seen as negative. Our recommendation was to focus on new mothers in the launch messaging. The system offered top labor and delivery along with infant care, a key point of differentiation from Children's Hospital, who doesn't offer prenatal care or delivery. The experience of excellent care at the start of life would gain long term consumer loyalty. This proved to be the right position.
RMHC is a huge success and has taken half of the market share in Denver boasting high customer loyalty and retention.
